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Understanding E-Commerce Share: Trends, Dynamics, and Key Drivers
E-commerce market share refers to the proportion of total retail sales or online activity attributed to specific companies, regions, or sales channels within the digital marketplace. It is one of the most important indicators used to understand how competitive the online retail environment is and how consumer behavior continues to shift toward digital platforms.
What Market Share Means in E-Commerce
Market share in the context of e-commerce generally measures how much of the online retail space a company controls. This can be evaluated in multiple ways:
Revenue share — percentage of total online sales generated by a company
Traffic share — portion of total website visits within an industry

